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Buy your exhibit SMART!

30 Jul 2018 | posted by Hartmann Exhibits | in Displays0

Honing in on a  SMART exhibit purchase starts with a firm grasp of goals, opportunities and limitations.

 

Start with goals:

• What are you trying to accomplish through exhibiting?  Introduce a new company?  Launch a new product?  Sample product?  Educate?
• What image do you want to portray?  What is your brand message?
• How many events are you planning to attend on an annual basis?
• Do you have a budget in place? What does budget include? (A thoughtful, professional exhibit company will help you strike a sensitive balance between available resources and what you need to accomplish).

 

Identify operational requirements:

• Do you need a reconfigurable modular design that can grow with your company?
• What are the show guidelines and restrictions as they apply to your space?
• Where is the space on the show floor?  Do you have a corner space?  Where is the main source of traffic in relation to your location?
• How many booth staffers will be in the space?
• What is your plan for promoting sales?  Do you need to incorporate audio-visual equipment and or mobile technology?
• Will you be distributing collateral?
• Do you need a meeting or storage space?  Locking counter(s)?
• Who will set up the exhibit?
• How will you transport your exhibit to shows/events?

 

Achieve your “vision” by balancing goals with operational requirements.  Look to experienced tradeshow professionals for cutting edge solutions that provide a visual statement, communicates your brand, enhances your image, generates customer awareness and “works”.