Exhibit Talk Hot Trends in the Exhibit World

Buy your exhibit SMART!

Honing in on a  SMART exhibit purchase starts with a firm grasp of goals, opportunities and limitations.


Start with goals:

  • What are you trying to accomplish through exhibiting?  Introduce a new company?  Launch a new product?  Sample product?  Educate?
  • What image do you want to portray?  What is your brand message?
  • How many events are you planning to attend on an annual basis?
  • Do you have a budget in place? What does budget include? (A thoughtful, professional exhibit company will help you strike a sensitive balance between available resources and what you need to accomplish).


Identify operational requirements:

  • Do you need a reconfigurable modular design that can grow with your company?
  • What are the show guidelines and restrictions as they apply to your space?
  • Where is the space on the show floor?  Do you have a corner space?  Where is the main source of traffic in relation to your location?
  • How many booth staffers will be in the space?
  • What is your plan for promoting sales?  Do you need to incorporate audio-visual equipment and or mobile technology?
  • Will you be distributing collateral?
  • Do you need a meeting or storage space?  Locking counter(s)?
  • Who will set up the exhibit?
  • How will you transport your exhibit to shows/events?


Achieve your “vision” by balancing goals with operational requirements.  Look to experienced tradeshow professionals for cutting edge solutions that provide a visual statement, communicates your brand, enhances your image, generates customer awareness and “works”.

This article was written by: Hartmann Exhibits